The challenge
Build a Reddit presence for a creator funding platform with two distinct audiences: creators and investors.
Turn community awareness into relevant acquisition conversations.
The approach
Mapped separate creator and investor communities to keep conversations relevant to each audience.
Combined organic participation with targeted outreach to creators active on Reddit.
Added tracked event links to distinguish awareness, responses and pipeline activity.
The results
A creator with 1.87 million subscribers entered the pipeline in week six after responding to outreach.
7,600+ organic post views in the first two weeks helped establish the account’s presence.
31 direct messages sent in week seven as the outreach program expanded.
Measurement and context
Client identity is withheld. The subscriber figure describes the creator’s channel, not campaign reach.
A response and pipeline entry are not a signed customer. The source does not provide a verified event-registration total.