The challenge
Establish the brand in communities where shoppers research fine jewelry, compare brands and ask for recommendations.
Support product discovery around the artist collaboration while addressing unanswered questions and negative sentiment.
The approach
Monitored brand and competitor conversations weekly to identify questions, concerns and relevant openings.
Contributed helpful replies across five subreddits, connecting product knowledge with existing shopper interests.
Supported the artist collaboration through relevant jewelry and fan conversations, with no paid amplification.
The results
73.5% session engagement rate from Reddit referrals.
42,273 events across Reddit referral sessions, showing activity beyond the initial visit.
Purchases and an in-store visit documented in the campaign report; the first GA4 purchase appeared in week ten.
No advertising spend: the program relied on organic participation and brand monitoring.
Measurement and context
Engagement rate is a session metric, not a purchase conversion rate. Events include repeat actions and are not unique shoppers.
GA4 recorded $1,900.58 from Reddit referrals and $337.88 from organic search. The report lists eight last-click purchases across the activity.
The full reporting period and agency costs are not supplied, so no incremental revenue or ROI claim is made.