The opportunity
A payments platform wanted to be part of the conversations people use to evaluate payment tools. RECHO’s Reddit program combined helpful brand participation with monitoring of search and AI discovery.
The Reddit approach
- Contribute practical answers to local and small-business conversations about payments, shared bills and merchant tools.
- Use a branded account to clarify product questions and respond to relevant community feedback.
- Monitor which Reddit conversations AI engines retrieve or cite, while measuring citations to the client website separately.
Website AI citation rate grew every month
The share of tracked answers with an inline citation to the client’s website rose from 9.20% in June to 18.61% in October 2026. That is approximately 2.02× the June rate, or 9.41 percentage points higher. The headline rounds the ratio to 2×.
| Month | Citation rate | Answers citing the site |
|---|---|---|
| June 2026 | 9.20% | 405 |
| July 2026 | 11.16% | 507 |
| August 2026 | 15.11% | 686 |
| September 2026 | 16.60% | 732 |
| October 2026 | 18.61% | 848 |
Growth across three AI engines
| Engine | June 2026 | October 2026 |
|---|---|---|
| ChatGPT | 12.72% | 18.89% |
| Gemini | 12.18% | 19.62% |
| Perplexity | 2.66% | 17.31% |
What the result means
Within this monitored set of buyer questions, AI answers became more likely to use the client website as a linked source. This measures source inclusion, rather than brand mentions, referral traffic or sales.
Measurement and attribution
- Source: Peec AI domain reports, checked November 13, 2026. Client identity is withheld.
- The comparison uses the same 49 prompt IDs and three engine channels across five full calendar months. The monitored market is the UAE.
- Citation rate is the percentage of tracked answers containing at least one inline citation to the client’s website. Each answer counts once, even if it cites multiple pages. Aggregate rates use all tracked answers, rather than an unweighted average of engine percentages.
- These are website citations, not citations to RECHO’s Reddit posts. The trend was observed during the program and does not isolate the effect of Reddit or establish causal lift from RECHO’s work.
- Prompt IDs and engine channels were matched. Historical prompt wording, engine behavior and model versions may still have changed. The sample does not represent all AI searches or guarantee future results.