The challenge
Build a credible presence in the technical communities enterprise buyers use for research.
Address negative branded search results while giving buyers useful, product-informed answers.
The approach
Built expert profiles and calibrated the brand voice using product documentation and support resources.
Contributed more than 25 expert replies per week during the authority-building phase across relevant technical communities.
Combined useful participation, community content and Reddit SEO/GEO work, while preparing an AMA that moderators accepted.
The results
2,500+ monthly direct referral sessions by day 90, from a reported starting point of zero.
An 87,000-view post helped establish the account’s presence.
A reported 12% increase in AI visibility across ChatGPT, Perplexity and Gemini.
A number-one branded Google result for the Reddit profile during the program, plus an accepted AMA.
Measurement and context
Client identity is withheld. Search positions are observations from the campaign period.
The source does not define the prompt sample or whether the 12% change is relative or percentage points. It is reported visibility growth, not independently validated lift.